Hillstrom's Digital Profiles by Kevin Hillstrom

Author:Kevin Hillstrom [Hillstrom, Kevin]
Language: eng
Format: mobi
Publisher: Kevin Hillstrom
Published: 2011-04-23T14:00:00+00:00

Next, take a peek at component #2. This is a contrast between retail shop number two and retail shop number three. These are departments in retail stores. We will later observe that customers with a value of one are those who shop retail shop number two. Conversely, customers with a value of zero are those who shop retail shop number three, and/or customers who shop via social media. Clearly, the methodology is suggesting that there is a connection between social media shoppers and shoppers who purchase from retail shop number three!

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